Galeria de la Raza's identity can not be separated from San Francisco's mission district. The gallery itself sits on 24th street which is the cultural heartbeat of the hispanic community in the city. When it was time to create the identity for Pachanga, the gallery's annual silent auction and highest grossing fundraiser of the year, we turned to our surroundings and found beauty in the signage that line 24th Street.
Right: Announcement poster.
Bellow: Auction Catalogue